What does intellectual property mean to your organization? Is it valued or ignored? Is it recognized as the business asset that it is or is it an afterthought in the hustle and bustle of trying to get products out the door? Maybe you sit somewhere in the middle. You have patents and trademarks, but you aren’t sure what you are going to do with them.

I think a lot of established organizations fall into that middle ground. You know that you need intellectual property, but you’re not exactly sure why. You have it just in case something happens, but what that something might be you aren’t quite sure. Maybe you get patents so no one steals your idea, but you’re not looking for infringers or potential licensees. Your lack of understanding leads to little planning. No planning means your intellectual property just sits around in some filing cabinet, growing old and forgotten, waiting for something to happen. You have good intentions, but no plan.

Does this sound like a good way to manage an important business asset? Can you imagine if you purchased every business asset with this mindset? You’d have a stockpile of computers or an extra building or two just in case something happens. Without a plan, you’re relying on luck or fate to enter the picture before you use your intellectual property.  That’s a waste of time and money in my book.

You plan for other events in your business, so why don’t you have a plan for your intellectual property? Perhaps you think that’s what you’re paying your outside patent attorney to do. (You aren’t.) Maybe you think it’s complicated or expensive. (It’s not.) Maybe you’ve never thought about IP planning before, and don’t really know where to start. (The most likely case.) Well, that’s where I come in.

This year I’m going to teach you how to plan for your intellectual property matters. I will give you tools and training to effectively manage your IP portfolio. Along the way, we’ll talk about the different types of IP strategies used by many successful companies, as well as the ins-and-outs of what you should be doing to to maximize your return on your IP investment. I will also try to give pointers that apply to both start-ups and established entities.

Here are some of the issues we’ll be discussing in 2012 (and beyond.)

– Administration & Budget
– Educating your Employees
– Foreign IP Matters
– Metrics
– Agreements & Contracts
– Risk Management
– Licensing

I hope that you will come by the blog often to read up on the latest advice and tools for managing your portfolio. Better yet, if you like what you read, subscribe to the blog and get the latest article sent directly to your inbox. If you find the information helpful, please share it with someone you feel could also benefit from it.

Thanks for reading!