Your an industry leader. You have a well-recognized brand. You know what intellectual property is.  You even have several patents and a few trademarks to prove it, but…does your organization value intellectual property?…does your company have a culture that values IP?

Getting patents does not mean you understand, respect, or value intellectual property.  In fact, chances are you spend a lot of time and resources acquiring intellectual property, but don’t think much about why or what you are going to do with it once you have it.

You have taken the time to protect your innovation.  Now what are you going to do with your intellectual property?