Happy 2012, Readers! I hope all of you had a wonderful Holiday season, and are back at work recharged and rededicated. I know that I am. I spent a lot of time over the past few weeks reviewing my progress in 2011, working on my business goals for 2012, and outlining a new product offering. I also spent a lot of time reading (something of a luxury for me these days.) I for one can’t wait to get started.
This is the first time since founding my business in 2009 that I have put together a detailed plan for IP in focus with well-defined goals. It’s not that I didn’t plan before, but my goals were more amorphous, less specific, than my current goals. Let’s just say the business has evolved and that I have big plans for the next 12 months.
On the business side of things, I will be more focused on IP strategy and management coaching and consulting services, and less on providing legal services. In fact, I will try really hard not to take on new ‘legal’ clients. Keep your eyes open for some new program launches, one geared to law firms and one to entrepreneurs and start-ups. As I try to delve into technology a little deeper, there should be webinars (or podcasts or something like that) as well as video content on the horizon, too.
On the blog side, are you ready for more IP management and strategy solutions? I hope that you have taken my advice and gotten to know your client(s) in 2011. Perhaps I sounded like a broken record as I implored you to get to know your client’s business better, but I cannot stress enough how important that knowledge is to true IP management success. A lot of what I will be talking about in 2012 won’t do you much good if you haven’t taken that first step.
I will continue to post about IP management and strategy issues about once a week. My blogging goal for 2012 is to use my posts to walk you through the various aspects of my IP Management program. By the end of 2012, I hope to touch upon each of the 12 aspects of IP Management, and provide you with real solutions to your IP management needs.
I look forward to sharing what I know and what I learn with you in 2012.