‘If we weren’t already doing it this way, is this how we would do it?’  It’s a great question, isn’t it?  If people asked this question more, both in their professional and personal lives, you can imagine how many things would change for the better.

But how many organizations ever take a hard look at how they are doing things and wonder if there’s a better way?  Everyone knows that it’s easier to do things the way you’ve always done them.  Changing the status quo takes vision, usually coming from someone outside of the organization.  Who does the new gal think she is to change the way it’s always been done?  Changing the status quo is risky.  What if my new solution isn’t as good as I think it is? Changing the status quo is a lot of work.  How am I going to explain this management?  So instead of finding solutions to problems, people and companies just continue to do the same things they’ve always done.  It’s better not to rock the boat and draw attention to myself.

The problem with doing things as you have always done them is that you’re going to get the same results you always have.  If you are struggling in this economy, maybe it’s time to ask yourself if it’s something you are doing that is impeding your success.  Maybe doing things the way you’ve always done them isn’t good for your business.

One of the biggest points of resistance I face in my practice is an unwillingness on the part of intellectual property owners to do anything different.  I know so many organizations are living with outdated procedures and systems that aren’t working because ‘it’s the way it has always been done’.  The truth is there is always an alternative approach to what you’ve always done.

If you think there’s room for improvement in the way you manage your intellectual property, then contact IP in focus to discuss custom solutions for your organization’s portfolio management.  Yes, doing something different is risky, a lot of work, and pretty scary, but it can also be pretty darn rewarding too.  IP in focus wants to show you just how rewarding good IP management can be.